Public Works and Government Services Canada: Direct Deposit

Banfield · 2017

The Department of Public Works and Government Services Canada is responsible for the internal government’s servicing and administration. One of their key focus areas is to encourage Canadians to switch from receiving government cheques in the mail and to use direct deposit instead.

In order to connect with a new target audience of students / young adults we developed three 15 second video vignettes for bloggers to share with their audiences. The videos use a direct, no-nonsense, non-marketing language and focus on the real-life benefits of using direct deposit that are relevant to the younger audience.

Amber Warren
Art Director
Concept Developer
Designer


Olivier Fortin
Creative Strategist 

Concept Developer
Copywriter

Émilie Gagnon
Account Executive
Digital Strategist 

Devon Singleton
Motion Production


 

Ben Marley
Motion Production