Place d’Orléans is one of five popular community shopping centres in Ottawa. To make the mall shine among its competitors, Place d'Orléans creates seasonal campaigns that showcase the mall's offerings, its retailers, products and services.
The look and feel of this year’s Spring/Summer photoshoot aimed to put Place d'Orléans’ clothes, accessories and retailers at the forefront. We focused on the clothes that model was wearing, enhanced them with matching props and used colourful solid backgrounds to make everything cohesive. To differentiate the two seasons, we used pastel colours for Spring and vibrant colours for Summer. To compliment the campaign on social we created separate flat-lay photos or accessories matching each colour.
Make Up Artist